Understanding the Psychology of Your Customers and yourself

Understanding the Psychology of Your Customers

and yourself

How the Zoo Taught Me about Understanding Customers

July 14, 2023

Do you want to make more money with your small business? Understanding the psychology of your potential customers is the key to your success. I learned this lesson while designing zoological exhibits over 30 years ago. To create a successful exhibit, I had to observe and study the behavior of the zoo patrons. Everything from where they stood or sat to where shade was required helped me design a successful exhibit.

So, what does this have to do with your business? Everything! Researching and interpreting your potential customers is critical to your long-term success. Here are some questions to ask yourself:

Here's your psychology assignment for the month:

By collecting data from your customers, you'll be in a better position to make changes that better serve them. Implementing these changes will ultimately put more money in your pocket. Understanding the psychology of your customers is the key to success in any business. Now go out there and analyze away!